The data-agri label

The Data-Agri charter highlights companies that commit to respecting a set of ethical rules in their relationship with farmers, for the protection of personal and agricultural data from their farms.

How the label works

The challenges

The Data-Agri chart aims to promote several key points in the agricultural world such as :

  • The risk-free circulation of documents and data produced by a farm via digital systems
  • The valorisation and sharing of new knowledge for the benefit of the farm through the crossing and analysis of databases
  • The creation of new knowledge for the benefit of the agricultural sector through the analysis of data from several farms
  • The development of innovations for all, not only for a few operators.

Data-Agri supports companies and farms that promote information sharing, innovation and fair competition. The aim is to create a climate of trust between farmers and all the economic actors interacting with them in order to create a context favourable to innovation and value creation.

The control of this information and the protection of agricultural data (RGPD and contracts) are also one of the objectives of the Data-Agri label.

The principles

The Data-Agri charter is based on 13 guiding principles that structure the values the company wishes to put forward, as well as the issues it is trying to address.

1 : Need for a contract
2 : Information
3 : Identified storage and transparency of agricultural data
4 : Transparent purpose
5 : Portability of agricultural data/transfer to a cloud operator or other data collector
6 : Exclusive control over the use of raw and primary non-anonymised Farm Data to the Farmer
7 : Explicit consent to the collection, access, and use of raw and primary non-anonymised Farm Data
8 : Prior consent to the transfer, use or spread of the raw agricultural data and/or non-anonymised primary farm data to a Third Party
9 : Multiple choices in the contract with a data collector
10 : Resolution or termination of the contract
11 : Security and Confidentiality of Agricultural Data
12 : Anonymisation of Aggregate Agricultural Data
13 : Legality of use rights

You can find all the principles of the Data-agri charter on their website

Clauses and legal vocabulary

« Agricultural data » is the data resulting from an agricultural production process (within the meaning of Article L.311-1 of the Rural and Maritime Fishing Code), in other words, data relating to the farm or to an agricultural practice.

  • « Agronomic data », i.e., data relating to animal or plant production (land parcels, soil data, yield, livestock, animal health, plant health, fertilisation, private weather station) ;
  • The « Data internal of the machine or service », i.e., the data exploited for the use of the machines or services (e.g., data circulating between the control system of the machine or the software and the sensors) ;
  • « Financial or accounting data relating to the agricultural holding » ;
  • « Compliance data and declaration to the administration » (e.g., data from a CAP declaration).

The « farmer » is the natural or legal person who has control over the act of agricultural production.

  • « Processing » is any set of operations carried out or not by means of automated processes and applied to Agricultural Data or sets of Agricultural Data, such as Use, collection, recording, organisation, structuring, storage, adaptation or modification, retrieval, consultation, communication by transmission, dissemination, or any other form of making available, reconciliation or interconnection, limitation, erasure or destruction ;
  • « Use » is the specific processing applied to Agricultural Data for a specific Purpose for which the Farmer has given his prior consent ;
  • « Agricultural Data Storage » is the physical location where Agricultural Data is stored (e.g., the hard drive of a farm computer or a storage platform...). Data Collectors must store Farm Data on their own or on Cloud storage platforms.
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